Rosetta & Brulant, A Product of Prevailing Species

"In the long history of humankind (and animal kind, too) those who learned to collaborate and improvise most effectively have prevailed." -- Charles Darwin



In maintaining my theme of Darwinism, I am excited to announce that Brulant's merger with Princeton, NJ based Rosetta creates an new interactive agency (species) poised to establish a best of breed organization. With the combination of Brulant's significant expertise in developing robust on-line Customer Experience solutions and Rosetta's strategic segmentation based marketing focus, the new Rosetta will offer its combined client base the opportunity to truly connect with its constituents on a personal basis. This combined talent in this "new" organization will drive a value to Internet Marketing that is unique and proprietary.

As the evolution of Internet Marketing continues, it is clear that the direct connection with the "person", the independent buyer of products and services on-line, is a requirement to achieve ultimate success and market share. The beauty of this concept is that it is actually possible and better yet, measurable! Internet Marketing done right (done the Rosetta way), provides our clients with a platform to make informed decisions on very specific marketing investments, as well as presents a logical method for return on investment analysis.

This is only half of the benefit that the new Rosetta can provide for our clients. Organizations faced with the challenge of managing multiple marketing and technology partners no longer have to be concerned with the oversight of this burden, and can focus on their core business operations. When the Rosetta Value Proposition is partnered with the creative and technology execution prowess of legacy Brulant, the result is a highly leveraged, results driven, measurable solution creating a unique and personal experience for the ultimate consumer.

This model drives consumer loyalty, facilitates community development around a brand, and ultimately drives significantly increased revenue!

The Opportunity...

Rosetta provides an ENORMOUS opportunity for talented individuals with various backgrounds and capabilities. We are seeking professionals with experience in Brand Management, Agency Account Management, Creative Design, On-line Customer Experience, Search Engine Management, Business Consulting, and Technology expertise. These needs are just high level examples describing our talent acquisition requirements. For more detail check out the careers section at:

ROSETTA CAREERS & BRULANT CAREERS

On a personal level, to be deeply ingrained in this integration of independently successful firms, and to participate in the strategic, technological, operation and cultural evolution has been a substantial learning experience to say the least. As with all "great ideas", they look great on paper, but execution is always the key. Time, as is the key component to all evolutionary developments, will ultimately dictate whether or not this new breed was meant to be sustainable or not. In this specific case, the application of incredible talent should prove to be the environmental force necessary to propel Rosetta to significant future success!


Press Coverage...

Below is a list of several links providing more detail on the deal:

• Internet Retailer
• Media Post (includes OMMA Magazine and many other interactive/marketing focused pubs)
• Crain's Cleveland Business
• ClickZ
• bNet
• Paid Content
• Marketing Vox News
• The Cleveland Plain Dealer (print and online)
• Ad Median
• Smart Brief
  

Ron Laneve
ron@ronlaneve.com